Adidas is bringing in 3D printing technology to the sneaker industry, to show this adidas introduced the Futurecraft 3D. While this is a conceptual prototype adidas does believe they will be able to market the 3D-Printed soles.
"Imagine walking into an Adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe," Adidas says, "this is the ambition of the Adidas 3D-printed midsole."
Check out some detailed photos of the upcoming Futurecraft 3D below including some awesome ceramic customs by selected artists that are sure to surprise.
According to adidas, each person could have a Futurecraft 3D shoe that matches their own footprint elements, including exact contour details and precise pressure points -- it would be custom-made for you. "Futurecraft is our sandbox," Adidas' creative director, Paul Gaudio, said about the company's new design project. "It is how we challenge ourselves every day to explore the boundaries of our craft. Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of hand crafting and prototyping with the limitless potential of new manufacturing technologies."
It's too early to tell if Futurecraft 3D is going to be the future of running shoes, but we're interested to see what adidas does to push its initiative forward.
3D printing technology is the future of the sneaker industry and adidas is one of the first brands to jump on the futuristic bandwagons concept. The silhouette will definitely remind you of 2015's classic adidas UltraBoost- one of our favorite sneakers of the year - as a combination of mesh and Primeknit come together on the upper for a breathable and form-fit construction that's sure to improve stability as much as comfort. But the real draw here is where the Futurecraft gets its name from - the 3D printed midsole and outsole unit. This opportunity offers a completely individual cushion and support system for every runner’s unique foot structure. Once the Futurecraft project is set in motion, adidasplans on offering an in-store program where customers run on a treadmill to track their support needs then recieve a completely custom outsole unit based on their foot needs. There's no word yet on when this pair will be available, but Spring 2016 looks like the target.
3D printed technology used on midsole of adidas Futurecraft 3D:
A detailed look at the adidas Futurecraft 3D:
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